Princess
Princess is a Dutch firm specializing in small household appliances. Thanks to its distinctive approach the company has enjoyed explosive growth. Princess is the world’s largest provider of small chrome household appliances.
The European directive “Waste Electrical and Electronic Equipment” (WEEE) relates to scrap electrical and electronic equipment and is part of a wider series of EU measures to protect the environment. Naturally, Princess fully supports this since the environment needs to be protected.
The directive entails a compulsory collection and recycling system for electrical and electronic equipment. The final users of the equipment take their discarded electrical and electronic goods to a recognized collection point. Recycling companies then remove any hazardous materials from the equipment and process the equipment according to set guidelines. The aim is to reduce the quantity of waste.
In all the countries of the European Union Princess will be participating in the collection system via the local distributor. Discarded items may be left at the store or at the designated collection point, where they will be processed in a responsible manner.
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